Second Report of the Alcohol Marketing Communications Monitoring Body (2007)
In December 2005, the Minister for Health and Children set up the Alcohol Marketing
Communications Monitoring Body (the Monitoring Body) to oversee the implementation of
and adherence to the Voluntary Codes of Practice to limit the exposure of young people to
alcohol advertising. These Codes were agreed between the Department of Health and Children
and representatives of the advertising, drinks and media communications industries.
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