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Report of the Working Group on Sports Sponsorship by the Alcohol Industry

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A Working Group was established by the Department of Health and Children to give effect to the Government Decision. The Terms of Reference for the Group were as follows:
(a) To facilitate engagement among stakeholders, including representatives of
the main sporting organisations in Ireland and representatives from the
Irish alcohol industry, to record their views and intentions with regard to
the commitment in the Programme for Government to “Discuss the
question of the sponsorship of sporting events by the alcohol industry with
a view to phasing it out.”
(b) To establish the extent of the existing sponsorships of sporting events by
the alcohol industry and the terms and length of existing contracts.
(c) To report to the Minister for Health and Children by 30 September, 2009.

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