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Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice

In 2016 the Government approved and published ‘A Healthy Weight for Ireland – Obesity Policy and Action Plan, 2016 – 2025’ with a clear target of reversing obesity trends. A key action of this plan is to “Develop, implement and evaluate a Code of Practice for food and beverages promotion, marketing and sponsorship.” It is essential that we change Ireland’s obesogenic environment to one that facilitates consumption of healthier food and drink. The Codes of Practice are the culmination of 15 months of cooperation and collaboration with  various relevant sectors including IBEC, Food Drink Ireland, Retail Ireland, Irish Beverage Council, Broadcasting Authority of Ireland, Advertising Standards Authority of Ireland, Association of Advertisers in Ireland, Institute of Advertising Practitioners in Ireland, Food Safety Authority of Ireland, Safefood, HSE, Department of Agriculture, Food & the Marine and Department of Children & Youth Affairs.

Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice