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Parents urged to say ‘No’ and cut down on sweets, biscuits and crisps everyday

Pictured at the safefood campaign to take on childhood obesity, Minister for Health, Mr Leo Varadkar T.D with Brendan Mullins, aged 7 from Dublin and Alannah Kelly, aged 7, from Ashbourne

Pictured at the safefood campaign to take on childhood obesity, Minister for Health, Leo Varadkar T.D with Brendan Mullins, aged 7 from Dublin and Alannah Kelly, aged 7, from Ashbourne

Minister for Health Leo Varadkar and Minister for Children & Youth Affairs James Reilly have joined together with safefood and the Healthy Ireland initiative to launch the campaign.

Welcoming the latest phase of the campaign, Minister for Health Leo Varadkar said: “This campaign shows how easy it is to make a real difference to children’s health, by replacing sweets, biscuits and crisps with tasty and healthy alternatives.

If you’re healthy when you’re young, you’re more likely to be healthy for life. We know that parents are concerned, and we are all worried about the impact of bad diets, lack of exercise and overweight on children’s health. One in four schoolchildren is overweight or obese. So I’m delighted that safefood is working with our Healthy Ireland initiative to help children and their families to take more responsibility for what they eat. You can get more info at safefood.eu.”

Read safefood  press release here.