Press Release

National Alcohol Awareness Campaign

The National Alcohol Awareness Campaign (2001-2003) Think Before You Drink – Less is More has been run by the Health Promotion Unit of the Department of Health and Children for the last three years.

The Minister for Health and Children, Mr Micheál Martin TD launched the final phase of this campaign today, Wednesday, October 8th, in the Westbury Hotel at 9.30am. Among the features of this phase are:

  • The first international alcohol comparison on Alcohol Consumption, Irish Drinking Culture of 2002: Drinking and Related Harm: A European Comparison. This study provides some further interesting facts regarding the issue of alcohol.At the launch Minister Martin said “I believe that the Alcohol Awareness Campaign has been successful in its objective of raising the public´s awareness – alcohol is now the subject of much debate – and it is certainly high on the public health agenda”.

    “Given the research which is being highlighted today – i.e. the average volume of alcohol consumed here (9.3 litres) is twice the level reported in most of the ECAS countries – We are binge drinking more and it´s resulting in more drink related harm. I am anxious that it stays centre stage until a reduction in alcohol consumption and associated problems has been achieved.”

  • A CD Single called A Hundred Thousand Angels, by Sinead O´Connor. This track is also included on the She Who Dwells album. The purpose of the single is to highlight the impact of alcohol on young women by giving all the profits of the CD to Barnardos, Ireland´s leading children’s charity, because of the work they do in services around alcohol.”Barnardos sees the impact of binge drinking and alcohol abuse in the family, every day across the country,” said Owen Keenan, Chief Executive, Barnardos, at the launch, “all profits from the sale of the CD single and from the album track will go to Barnardos work with children and families affected by alcohol throughout Ireland. I am delighted that Sinead O’Connor is supporting us in this way with this beautiful recording”.
  • A booklet A Guide to Rethinking Your Drinking intended as a resource for the general public and also for Health Professionals who may wish to stimulate discussion with their clients on drinking habits and on how to cut down. The booklet will be circulated to G.P.´s, Addiction Counsellors, Health Promotion practitioners and other groups nationwide.
  • A Little Book on Women and Alcohol. This is a tiny book which has been written about alcohol, especially for women. It will be circulated widely throughout Ireland, including to National Women Council of Ireland affiliates, every Well Woman Centre, every college and to each social welfare office in the country.

Minister´s Speech