Press Release

Minister Brady welcomes the removal of all point of sale advertising for tobacco products.

Ms Áine Brady T.D., Minister of State at the Department of Health and Children with special responsibility for Older People and Health Promotion, today 30th June 2009 welcomed the commencement of further provisions of the Public Health (Tobacco) Acts 2002 and 2004 with effect from Wednesday 1 July 2009.

The key provisions being commenced are;

  • ban on all in-store/point-of-sale advertising of tobacco products,
  • ban on the display of tobacco products in retail premises,
  • ban on all tobacco sponsorship
  • introduction of a closed container / dispenser provision,
  • tighter controls on the location and operation of self-service tobacco vending machines,
  • introduction of a retail register for tobacco retailers.

From 1 July 2009, no advertising or display of tobacco products will be permitted in retail outlets. The location of prominent tobacco displays in retail outlets plays a role in promoting tobacco consumption. Its placement in proximity to everyday consumer goods such as newspapers and sweets helps tobacco to be seen as another benign consumer product. Research shows that tobacco advertising at the point of sale is a key factor in a young person starting and continuing to smoke. If young people can be prevented from purchasing tobacco products there is less chance they will become addicted and suffer a smoking related illness. Restricting advertising will also support adults who are trying to quit.

The Minister said “Tobacco use continues to be the leading cause of preventable death in Ireland. Each year almost 7,000 people die prematurely from the effects of tobacco and thousands of others become ill because of tobacco-related diseases. Commencement of these provisions will further de-normalise tobacco and to protect both children and adults from the dangers of tobacco consumption.

From 1 July 2009:

  • No advertising or display of tobacco products will be permitted in a retail premises that sells tobacco products;
  • Retailers must ensure that their tobacco products are stored out of view, within a closed container or dispenser only accessible by the retailer and retail staff;
  • The retailer may use a pictorial list (in accordance with Regulations) to inform a member of the public aged 18 years and older who intends to purchase a tobacco product as to the products that are available;
  • Retailers must display a sign at their premises informing the public that tobacco products may be sold at those premises to persons aged 18 years and over;
  • Self-service vending machines are prohibited except in licensed premises and registered clubs and must be operated in accordance with Regulations;
  • All retailers of tobacco products must register with the Office of Tobacco Control (OTC).

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