Press Release

Minister Brady welcomes the publication of Guidelines for those selling tobacco products after 1 July next

Áine Brady T.D., Minister of State with responsibility for Older People and Health Promotion at the Department of Health and Children today (Tuesday, 19 May 2009) welcomed the publication of guidelines for those selling tobacco products in preparation for the commencement of further provisions of the Public Health (Tobacco) Acts 2002 and 2004 which come into effect on 1 July 2009.

The guidelines which provide retailers of tobacco products, including shops, licensed premises and registered clubs, with the necessary guidance in relation to the measures being introduced on 1 July 2009 are available to download here or from of the Office of Tobacco Control. Hard copies are also available from the Office of Tobacco Control.

Welcoming the publication, Minister Brady said “tobacco use causes the premature deaths of over 6,500 Irish people every year and the aim of the measures now being introduced is to protect both children and adults from exposure to advertising that serves to normalise tobacco products, particularly among young people”. She added “the implementation of these new measures in 6 weeks time, will change the face of tobacco retailing in Ireland”.


Further provisions of the Public Health (Tobacco) Acts 2002 and 2004 are to be commenced on 1 July 2009.

The key provisions being commenced are:

  • ban on all in-store/point-of-sale advertising of tobacco products,
  • ban on the display of tobacco products in retail premises,
  • introduction of a closed container / dispenser provision,
  • tighter controls on the location and operation of tobacco vending machines,
  • introduction of a retail register for tobacco retailers.

From that date, no advertising or display of tobacco products will be permitted in retail outlets and self-service vending machines will be permitted in licensed premises or registered clubs only.