Press Release

Minister Brady announces publication of 2008 Annual Report of the Alcohol Marketing Communications Monitoring Body

Ms Áine Brady T.D. Minister for Older People and Health Promotion, today (Friday, 10th July, 2009) announced the publication of the 2008 Annual Report from the Alcohol Marketing Communications Monitoring Body (AMCMB). The AMCMB was established to monitor the level of adherence by advertisers and media owners to the Codes of Practice on Alcohol Marketing, Communications and Sponsorship. The AMCMB has concluded that there continues to be overall compliance with the Codes.

The Codes of Practice, which have been agreed between the Department of Health and Children and the Irish alcohol industry and the Irish advertising industry, are in place to limit the exposure of children and young people to alcohol advertising in Ireland. These Codes are intended to be complementary to existing statutory obligations and other voluntary codes that exist such as the codes of the Broadcasting Commission of Ireland and the Advertising Standards Authority for Ireland.

“The Codes on Advertising and Sponsorship, which are in place in Ireland, are among the strongest voluntary Codes in place in the European Union. However, there is no reason to be complacent and we will continue to monitor adherence to the Codes and to identify what further measures that might be necessary to reduce exposure of children and young people to alcohol advertising.” The Minister said

Read the Report